Founder & Market Builder

Lapo
Lazzati

Second-time founder with 10+ years building and scaling businesses across Brazil and Italy. I've grown products from zero to millions of users—and I know what it takes to build markets from scratch.

125M
Daily txns at Nubank
90
NPS at RisparmierAI
Founder
👨‍💼
Milan, Italy
Available Now
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Experience

From building Brazil's first food-tech to scaling LatAm's fastest fintech—a decade of market building.

May 2022
Feb 2024

Head of Products

CloudWalk / InfinitePay · São Paulo

Led 4 product teams at LatAm's fastest-growing fintech ($2.1B valuation). Full P&L responsibility for Banking and mPOS. Built product org from scratch.

#1
VISA TPV Brazil
300%+
YoY Growth
Jan 2021
Mar 2022

Senior Business Architect

Nubank · São Paulo

Squad Leader for 40-person team developing money transfer products during PIX instant payment launch. Created stability metrics enabling hypergrowth.

125M
Daily Transactions
99.99%
Uptime
Dec 2016
Dec 2019

CEO & Co-Founder

VYA Food (→ Liv Up) · São Paulo

Co-founded one of Brazil's first food-tech startups. Pivoted from B2C to smart fridges. Raised R$4.5M, scaled to R$5.7M revenue, led successful M&A.

R$5.7M
Revenue
100+
Smart Fridges
02

Building RisparmierAI

Honest reflections on what's working and what I'd do differently.

What Worked

  • WhatsApp-first approach — 90 NPS proves conversational AI resonates with Italian SMBs who value personal relationships
  • Hybrid acquisition — Door-to-door for trust + n8n automation for scale creates sustainable growth engine
  • Deep market intelligence — Proprietary data on 2,700+ offers creates defensible competitive moat
  • Enterprise pilots — Speed Queen (300 locations) validates B2B2C as 10x faster than direct sales
  • Tangible value prop — €2,400 average savings is concrete and measurable

What I'd Do Differently

  • Start with enterprise — Individual SMB CAC is high in Italy; should have led with franchises from day one
  • Pricing strategy — €97/year was too low for sustainable unit economics; value-based pricing from start
  • Longer sales cycles — Italian B2B requires more relationship investment; plan accordingly
  • Multi-vertical earlier — Energy alone limits TAM; should have built telecom/insurance rails in parallel
03

What I Bring

A unique blend of founder DNA, product expertise, and market-building experience.

🚀

Founder Mentality

Two-time founder who knows how to build from zero with limited resources. I treat every market like my own company.

📊

Data-Driven Growth

Deep analytics background from scaling fintech products. I combine intuition with rigorous experimentation.

🇮🇹

Italian Market Expert

Native Italian with deep understanding of local business culture, SMB dynamics, and consumer behavior.

🌍

Global Perspective

Worked across 3 continents. Fluent in Italian, English, Portuguese. Bridge global strategy with local execution.

👥

Team Builder

Built product orgs from scratch. Led teams of 40+ through hypergrowth. High bar for talent.

🤝

Enterprise & Partnerships

Closed deals with Speed Queen, Fastweb, and other major enterprises. Comfortable as the public face.

Let's Connect

Ready to Build
Something Great

I'm passionate about empowering people to create. Looking for my next opportunity to build and scale markets with a world-class team.